At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. By combining an attention to detail and quality with cutting-edge styling, Prada designs one-of-a-kind.

Prada represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands capable of re-defining “the norm” and setting new trends. Its's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as we unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.